April 4 Marked the Second Annual Jeep 4×4 Day
Earlier this month, Jeep® commemorated the second annual "Jeep 4×4 Day" by releasing an interactive "Jeep Hair, Don't Care" Snapchat lens that gave fans the opportunity to see themselves behind the wheel of an open-air Wrangler. The lens was only available for all Snapchat users on Tuesday, April 4, but it remains active until October 2017 for consumers to access when they scan unique Snap codes that will be available at special Jeep brand events.
When consumers raise their eyebrows while using the special custom Snapchat lens, their hair blows — giving them the "Jeep Hair, Don't Care" attitude that is so familiar to Jeep Wrangler drivers. The codes will also occasionally show up on the Jeep social media pages, including Instagram, Twitter, Facebook and the official Jeep blog.
Olivier Francois, Chief Marketing Officer, FCA Global, commented in a press release, “The Jeep brand’s passionate and diverse community of fans, followers and enthusiasts are one of the most socially driven in the automotive industry. Given the incredible success of last year’s Jeep filter, we saw the perfect opportunity to once again partner with Snapchat on ‘Jeep 4×4 Day’ to create a user experience that will make a significant impact with our millennial audience and across our global fan base.” Our showroom at 9420 South Memorial Drive in Tulsa proudly serves Jeep fans from the greater Broken Arrow, Bixby, Muskogee and Claremore areas.